MARKETING and PR: The Difference
by
Eileen Batson

www.BatsonGroupMarketingandPR.blogspot.com
BatsonGroup (@) yahoo.com


Marketing: (definition)
The moving of a specific product (or service) into public hands. This is accomplished with effective promotion that creates want in your target public so they buy what you are offering. It is vital to know what is needed to create response or demand for your product or service.


Public: (definition)
a type of audience


Public Relations: (definition)
The art of making good works well known. The purpose of PR is to make you, your company, it’s actions, products or services well known, accepted and understood. Effective PR assists the company to exist in a favorable climate so that it can expand, prosper and be viable.


Press Release or News Release or Media Release : (definition)
Newsworthy articles intended to be published in the media for the purpose of showcasing a company's activities to the public or its market.