Song Doctor Workshop update

The Song Doctor Workshop was very successful tonight. Eileen was there to help with the setup and keep things rolling. There was, besides me, one regular, Rua Mordacai, and eight new attendees, Garland, Ian and Gordon. From San Francisco was a mother and her two children, ages 18 and 15 and their uncle. The mom, Debbie, said she was “coming out of retirement” as a songwriter. The kids were in a band back home. The boy, Luke, played the guitar while Lila sang a song she wrote. One of the attendees told me later he had a head cold and so missed a lot of the songs, but he wanted to come back. He is a professional publisher with an office in Nashville and a proven track record. It pleases me that we are starting to attract pros to the workshop. Three songwriters said that they get more out of it when there are more attending. I agree. The next Song Doctor is September 21st. Y'all come!

- Jon Batson

MARKETING and PR: The Difference
by
Eileen Batson

www.BatsonGroupMarketingandPR.blogspot.com
BatsonGroup (@) yahoo.com


Marketing: (definition)
The moving of a specific product (or service) into public hands. This is accomplished with effective promotion that creates want in your target public so they buy what you are offering. It is vital to know what is needed to create response or demand for your product or service.


Public: (definition)
a type of audience


Public Relations: (definition)
The art of making good works well known. The purpose of PR is to make you, your company, it’s actions, products or services well known, accepted and understood. Effective PR assists the company to exist in a favorable climate so that it can expand, prosper and be viable.


Press Release or News Release or Media Release : (definition)
Newsworthy articles intended to be published in the media for the purpose of showcasing a company's activities to the public or its market.